Brands and labels – How to promote your services?
The labels and brands are developed to designate professionals respecting quality standards or to distinguish a product from others. They can guarantee the quality or origin of a product, validated by consumer or expert tests.
Qualité Tourisme
Qualité Tourisme is the only one state mark allocated to tourism professionals (accommodation, catering, places of visit, sports and leisure activities, tourist offices) for the quality of their welcome and their services. A guarantee of confidence, the services are regularly subject to unannounced and independent inspection. Today, more than 5500 establishments display the Qualité Tourisme brand.
The Lavandou tourist office has been part of the Quality approach since 2016, of which here are the commitments here
Service providers with the Tourism Quality label:
Tourism & disability
Tourisme et Handicap is a State brand which takes into account the four families of disabilities (hearing, mental, motor and visual). It aims to develop a tourism offer adapted and integrated into the general offer. It is awarded to tourism professionals who engage in a quality approach targeted at accessibility to leisure and vacations for all. Thus, it is present in accommodation, catering, places to visit, sports and leisure activities, and even tourist offices.
Service providers with the Tourism & Handicaps label:
Home bike – national brand
Accueil Vélo is a national brand which guarantees a welcome, services and specific equipment adapted to the needs of cycling tourists along cycle routes in France. It helps to reassure cycling customers, French and foreign, about the quality of services available to them, and is the assurance of meeting professionals who will share their useful and wise advice, with the aim of making traveling by bike easier.
They joined the Accueil Vélo network:
Who can become Accueil Vélo?
Site you are a host, restaurateur, repairer or bike rental company or visit site, you are located less than 5 km from a cycle route, and you wish to highlight your services on the France Vélo Tourisme website and at your tourist office, Caroline Guerard, Accueil Vélo representative, will support you in your efforts.
The “Vignobles & Découvertes” label
The “Vignobles & Découvertes” label constitutes a guarantee of the level of quality of services wine tourism offered by a network of service providers (wine growers, accommodation providers, restaurateurs, etc.). This commitment concerns thewelcome, availability and advice.
Discover all the providers labeled “Vignobles & Découverte”
The green key
The Green Key is a label which imposes the respect for nature and people in particular by controlling water and energy consumption, by environmental waste management, by leisure activities that do not harm nature and by promoting the territory's natural stakeholders and assets. These criteria offer a healthier and more natural living environment, raise awareness among vacationers and invite those who wish to do so to invest at their own level for more ecological vacations and more responsible travel. This label is aimed at tourist accommodation and restaurants.
Logis of France
Logis de France is an internationally recognized label with a welcoming concept where there is a warm, family atmosphere, and customers are welcomed like guests. The establishments are known for the quality of their catering, offering regional cuisine frequently using local producers. This label is aimed at tourist accommodation and restaurants.
Labeled providers:
Specific restaurant owners:
Master Restorers
Master Restorers is a state title for French restaurant which are aimed at restaurateurs who are committed to cook raw products on site (entirely homemade cuisine), mostly fresh and integrating short circuits. Obtaining this label is a guarantee of excellence and quality for your restaurant and the service you offer.
Labeled providers:
La Pignato
The Michelin guide
The Michelin Guide and these Michelin stars reward the Restaurants who offer a high quality cuisine. The evaluation criteria are based on the quality of the products, the mastery of cooking and flavors, the personality of the chef in his kitchen, the value for money as well as the regularity over time and across the entire menu. Obtaining one, two or three Michelin stars is achieved through mystery visits by Michelin Guide inspectors.
Star providers:
The Tree in the Sun
Accommodation ranking
The classification reference entered into force on April 1, 2016 (decree and order of January 27, 2016) makes it possible to consolidate the quality of the French hotel offering by adapting it to the requirements of tourist customers.
The official classification of commercial tourist accommodation is a tool for providing customer information on the level of services and equipment which he can expect depending on the star category obtained by an establishment. It is therefore for customers a means of identification and qualification of the offer (level of service and comfort) and for the operator, a marketing tool. It provides rational benchmarks for a consumption promise. In certain cases, it also presents a tax interest for operators or investors (campsites, tourist residences, furnished tourist accommodation).
Who is it for?
Tourist hotels • Campsites • Residential leisure parks (hotel regime) • Tourist residences • Holiday villages • Furnished tourist accommodation (seasonal rentals) • Residential tourist villages
Why?
3 strong objectives for a national policy to improve the quality of the offer
Improve the quality of our accommodation offering through a more demanding classification, introducing service quality criteria and control visits every 5 years.
Give meaning to the stars again by offering more reliable benchmarks to national and international tourist customers.
Allow the France destination to be more competitive on the international scene, in particular by creating a 5th star, a distinction practiced in other major tourist destinations.
To find out everything about the principles of classification
Atout France is the State's single point of contact for tourism, to find out the classification methods and the control bodies.
By corporation:
Furnished tourist accommodation
You must first make a declaration to obtain your registration number by connecting to Declaloc.
In accordance with article L 324-2-1 of the Tourism Code, the registration number must appear on advertisements for rental of furnished tourist accommodation. Failure to make a declaration is punishable by a 3rd class fine. The classification of furnished tourist accommodation is voluntary, it includes 5 categories ranging from 1 to 5 stars, meeting a benchmark made up of 112 mandatory or optional criteria (equipment and fittings, customer service, accessibility and sustainable development) and it is valid 5 years, a period at the end of which the rental company must make a new classification request if they wish their accommodation to continue to benefit from a classification.
Many advantages : 71% tax deduction
A reliable national guarantee on the level and quality of comfort of your property for your customers
A lever to differentiate from other vacation rentals
More advantageous tourist tax pricing for your customers
Possibility of accepting payment by Chèque-Vacances
Access quality procedures (Tourism Quality, Bike Welcome, etc.)
If you wish to have your furnished tourist accommodation classified, Sandrine Bérenger, furnished accommodation classification referent, is approved to carry out the visit and classification of your property. Contacts: [email protected]
Guestroom
Unlike other types of accommodation, there is no official classification for guest rooms but certification processes by private networks. Brands, charters and quality labels are developed to reward service providers who respect quality standards and to indicate to customers the quality of a service.
Here are a few :
Guest Rooms References is a registered trademark of French Tourist Offices. It provides a guarantee of quality of services while contributing to improving the qualification of the destination's tourist accommodation offering.
Vacation Key is a label intended to guarantee the quality of accommodation (gîtes, guest rooms) offered for seasonal rental. This has been recognized and approved by the Ministry of Tourism, and is based on a network of nearly 10 member owners.
Gîtes de France is a historic label, French leader in homestay tourism, which guarantees precise standards of comfort (from 1 to 5 ears) and compliance with a national charter.
Other type of accommodation
Hotel, campsite, tourist residence, holiday village... The classification of your accommodation guarantees the quality of your establishment to your customers and according to official European classification standards. Find all the useful information for the ranking on the Atout-France website
